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Frequently Asked Questions

For Advertisers

What's the benefit of running on an online ad network?

Online ad networks are a great way to reach a multitude of websites and blogs that would normally require working with each individual publisher. Horse Advertising Network provides a robust set of tools for uploading artwork, managing accounts, pulling reports and adjusting budgets. And, the tools are simple and fast to use. You will not get this working with individual publishers.

Is Horse Advertising Network right for me?

Please consider the Horse Advertising Network if you:

Want to reach a multitude of horse owning and loving people.
Need an advertising solution that is fast, reliable, easy and transparent.
Want to start running ads quickly with limited obstacles and trafficking steps.
Need/Want to track ad performance in real-time and make adjustments for improvement.
Want more and better control over your budget. Horse Advertising Network is a pay-for-what-you-get program. If your ads don't show, you aren't using your credits.

How do I signup for Horse Advertising Network?

Application into the Horse Advertising Network is very simple and approval is quick. Simply fill out our one-page application and approval will be made in less than 24 hours. Once approved, you can upload and run ads instantly. Sign Up Now

Is the system difficult to use?

No. We've made these tools simple and self-explanatory. However, if you ever do need assistance, we're a phone call or email away from answering your every question.

What is the cost to use Horse Advertising Network?

There is NO MEMBERSHIP FEE. You only pay for Ad Views. Ad Views are defined as when a horse enthusiast sees/views your ad on one of our Publisher's website pages, blogs or email newsletters.

What are the price of the Banner Ads?

Currently our price is $.01 per Ad View. You purchase Ad Views in blocks of 25,000 and they are used like credits. When a potential customer views one of your ads, one Ad View is subtracted from your account. Simple. Horse Advertising Network does have a bulk Banner Ad price if you wish to purchase more than 150,000 Ad Views at a time. Contact us today for a quote.

What is an online ad network?

An ad network is a company that connects advertisers to websites that want to display ads.

Our Advertisers are companies who produce products or deliver services to horse people or people who love the lifestyle.
Our Publishers are anyone who has a website, blog or newsletter about horses or horse people and want to serve ads.

Can I choose the websites my ads will run?

Yes. Right up front we offer the choice of English, Western or Both disciplines. If you need to drill down further, you can request that your ads not run on individual websites.

How do I know if my ads are working?

By using our reporting tools. They tell you which ads are performing and which are not. Horse Advertising Network's team of online advertising experts can also assist you in developing a successful program.

Is there a long-term contract?

No. Horse Advertising Network does not require a long-term contract. When you purchase your Ad Views, they are yours to run as you wish. Once the Ad Views run out it's your decision to purchase more.

Do I get a discount for large purchases?

Yes. We have bulk-buying programs for Advertisers who want to purchase more than 150,000 Ad Views at a time. Contact us today for a quote.

What ads perform best?

We have found that having a fine-tuned ad message and a clean design is the best approach for ad success. Contact us if your interested in an advertising strategy review.

What if I don't have Banner Ad artwork?

We provide a creative service for our Advertising clients for $50 per Banner Ad. We suggest 9 banner ad sizes to reach most of our Publishers when getting started. Our Banner Ad Design Specialists can create your new artwork in 24 hours if you provide:

Company logo - (high resolution JPG, PNG or GIF)
Headline or Main Message - 7 words or less
Sub head or Tagline - 9 words or less
Image or Photo - (high resolution JPG, PNG or GIF)

To get started with our ad creation service click here

How do I make my ads better?

Testing. One of the main benefits of online advertising is you can track and measure with unbelievable speed. Try a variety of ad messages, colors and layouts and track which ones are performing in our reporting tools function. Make adjustments for the ones that are working and keep testing. Contact us if your interested in an advertising strategy review

Is this really an effective way to advertise?

Yes. Online advertising is growing at a tremendous rate for two main reasons:

It is trackable - with instant reporting at your fingertips you can make fast adjustments to your advertising campaigns to improve the performance.
It is economical - you can reach thousands of horse owners for a penny!
Spread Your Brand - Banner advertising is a very strong brand image advertising platform. Show your brand to thousands of people for very little investment.

For Publishers

What is an online ad network?

Is Horse Advertising Network right for me?

Please consider the Horse Advertising Network if you:

You have any advertising space that is not being filled.
Don't want to sell Banner Ads yourself.
Would like to expand your Internet Revenue.
Want to start running ads quickly with limited obstacles.
Want to track ad revenue in real-time.

How do I signup for Horse Advertising Network?

Application into the Horse Advertising Network is very simple and approval is quick. Simply fill out our one-page application and log into your your control panel to start. Sign UpNow

Is the system difficult to use?

No. We've made these tools simple and self-explanatory. Within minutes you can be pasting the ad code into your website and start making revenue. However, if you ever do need assistance, we're a phone call or email away from answering your every question.

Is there any cost to use Horse Advertising Network?

There is NO MEMBERSHIP FEE. We pay you for the privilege to use your empty ad space.

How much do I make for ads that run on my website?

Currently Horse Advertising Network has a 50/50 relationship with our Publishers. We pay you 50% of the revenue generated from Ad Views that were delivered on your digital properties. The generated banner ad code is specific to your Unique ID and that is how we track the ad view performance on your website. Generate more traffic to make more money.

How do I place the Banner Ads on my website or blog?

Once you signup, you will walk you through the set-up process step-by-step. Essentially, you copy a few lines of code that has your unique ID embedded and place this code into the HTML of your website pages where you want ads to run. This code rotates our ads in that space and keeps track of your Ad Views.

Can I pick what advertisers I want to run?

Yes. We begin with a break down between English, Western or Both. If you find an advertiser that you do not wish to run on your website, we provide a simple contact form request and we will remove the advertiser from your rotation.

How many Banner Ads can I use?

As many as you can fit on your website pages, blogs or eNewsletters. We can also deliver ads to the margins of Digital magazines.

What if I don't currently have any ad space? I've never run ads on my website/blog.

Horse Advertising Network's online advertising experts can help get you started. The key element is website traffic. If you have readers, we can make slight adjustments to your website, with your supervision, that will allow you to generate income from your work. Contact our Ad Department today to get started.

How do I keep this from cannibalizing my current advertisers?

Horse Advertising Network has no intention of disrupting your current advertiser relationships. We want to place ads in your empty ad space not displace your current program if it's working and making you money. If you have an advertiser that is on our rotation, simply block the advertiser from running on your website or blog. This will allow you the ability to place ads from all of our other advertisers and make extra money.